PROJECT TITLE: NZOZ ARKA HEALTHCARE CENTER
CLIENT NAME: NZOZ ARKA Centrum Opieki Długoterminowej w Lublinie
PROJECT DURATION: 2 months
LAUNCH DATE: August 15, 2024
WEBSITE URL: arkalublin.pl
INDUSTRY: Healthcare (Long-term care facility)
LOCATION: Lublin, Poland
CORE SERVICES:
- Long-term healthcare services
- Support for elderly and disabled patients
- Providing specialized medical care
MISSION:
To Provide High-Quality Long-Term Care Services To Those In Need, Ensuring Comfort, Safety, And Professional Medical Attention.
OBJECTIVE: To design and develop a user-friendly website
GOALS:
- Provide an easy-to-navigate platform for potential patients and families.
- Highlight the healthcare services offered, including detailed information on care options.
- Improve online visibility and credibility.
- Redesign and update the company's branding (logo creation).
TARGET AUDIENCE:
- Elderly individuals and their families.
- Healthcare professionals seeking collaboration.
- Community members searching for reliable healthcare options.
Logo Design
UNDERSTANDING THE BRAND IDENTITY:
- The logo needed to communicate the essence of care, safety, and stability.
- The design also had to reflect the name “ARKA” (ark), symbolizing protection and hope.
CONCEPT DEVELOPMENT:
- The central shape of the logo is the letter “A”, subtly designed to double as a sail of an ark (boat).
- The sail evokes imagery of a journey, symbolizing support and guidance for patients and their families.
- The triangular structure also conveys stability and strength, important traits for a healthcare institution.
TYPOGRAPHY:
- Modern, sans-serif font was chosen for clarity and simplicity.
- The typography complements the clean, geometric design of the symbol.
ITERATIVE FEEDBACK:
- The sail-like “A” underwent refinements to ensure clarity and balance, achieving a design that was both recognizable and meaningful.
WEBSITE DESIGN & DEVELOPMENT
CHALLENGES & SOLUTIONS
CHALLENGES
Designing A User-Friendly Interface For An Older Demographic.
Ensuring Accessibility And Ease Of Navigation For Those With Limited Technical Skills.
Tight Project Timeline Of 2 Months.
SOLUTIONS
Simplified Navigation Structure With Large Fonts And Easy-To-Read Text.
Accessibility Considerations Such As High Contrast, Text Resizing, And Clear Language.
Efficient Project Management To Ensure Timely Delivery Without Compromising Quality.
KEY FEATURES
RESPONSIVE DESIGN
optimized for mobile and desktop devices.
USER-FRIENDLY INTERFACE
clear navigation with easy-to-access service information.
PROJECT TIMELINE
INITIAL CONSULTATION & PLANNING: June 15 - June 20, 2024
DESIGN PHASE: June 21 - July 10, 2024
DEVELOPMENT & TESTING: July 11 - August 5, 2024
CLIENT REVIEW & FEEDBACK: August 6 - August 10, 2024
LAUNCH DATE: August 15, 2024
CONCLUSION
SUMMARY:
- Successful Collaboration With NZOZ ARKA Centrum Opieki Długoterminowej.
- Delivered A Website That Meets The Needs Of Both Patients And Healthcare Professionals.
- Redesign Of Branding With A New Logo To Enhance The Company’s Online Presence.